Trang chủ International Business

International Business

International Business (Unit code: IE.042.03) is a compulsory course for students of both International Business and International Economics majors.
Nguyễn Thị Thanh Lam
457 Học viên

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Here are the course learning outcomes:

1. Knowledge

  • Present the concept and forms of international business in the era of globalization;
  • Distinguish international business environments and country differences that affect the business activities of enterprises;
  • Apply knowledge of international business strategies, organizational structures, and market entry modes in the process of selecting suitable strategies, organizational structures, and market entry modes for international businesses;
  • Utilize knowledge of managing functional activities in international business within the context of a constantly changing business environment.

 2. Skills

  • Practice the skills of choosing business strategies, market penetration methods and organizational structures suitable to the characteristics of the business and the market to penetrate;
  • Interpret communication, teamwork, presentation, discussion, and debate skills in an international integration environment.

3. Self-reliance and self-responsibility

  • Develop a spirit of self-study, self-research, entrepreneurial spirit and awareness of business ethics

Giới thiệu khóa học

The course "International Business" aims to provide students with fundamental knowledge of international business, forms of international business, factors affecting international business activities such as globalization and cultural, economic and political differences between countries; international business strategies, organizational structures and market entry methods for enterprises to compete in foreign markets successfully; knowledge of managing functional activities of enterprises in a dynamic business environment. The course also helps students develop analytical skills, critical thinking, independent working skills, teamwork skills, communication and presentation skills to adapt to the international business environment. In addition, students also develop personal development skills through self-study, self-research, entrepreneurial spirit and business ethics.

Nội dung khóa học

37 Bài học - 30 phút

  • Introduction 01:08
  • 01: Overview of International Business Environment 00:07
  • 1.1. Definition of International business environment 00:37
  • Activity 1: Answer the question about the case study of Viettel 00:33
  • Activity 1: What challenges will Viettel face ? 00:04
  • Activity 1: Answer box
  • Comparation between National Business Environment and International Business Environment 00:38
  • Activity 2: Answer the question about the reasons for doing bussiness abroad 00:14
  • Activity 2: Answer box
  • 1.3. Importance of international business environment 01:51
  • 02: Analyze international business environment 00:05
  • 2.1. Different Economics Environment 00:24
  • 2.1. Classification Criteria 01:01
  • 2.2. Command economy 00:34
  • 2.2. Command Economy characteristics 01:35
  • Activity 3: How does the command economy impact the international business of enterprises? 00:05
  • Activity 3: Answer box
  • Suggested Answers for Act 3 00:38
  • 2.3. Market Economy 00:58
  • 2.3. Market Economy characteristics 00:56
  • Activity 4: How does the market economy impact the international business of enterprises? 00:06
  • Activity 4: Answer box
  • Suggested Answers for Act 4 00:46
  • 2.4. Mixed Economy 00:26
  • 2.4. Mixed Economy characteristics 00:52
  • Activity 5: How does the mixed economy impact the international business of enterprises? 00:08
  • Activity 5: Answer box
  • Suggested Answers for Act 5 01:32
  • 03: Indicators for measuring the level of economic development. 00:07
  • GDP, GDP growth rate, GNI 02:31
  • GDP per capita, PPP, CPI 00:53
  • Inflation, Unemployment rate 00:54
  • Example of how the economic environment of a country is conducted. 00:23
  • Vietnam's economic study 09:32
  • Activity 6: Group practice 00:18
  • Activity 6: Answer box
  • End of lecture 00:26

18 Bài học - 35 phút

  • Introduction 01:25
  • What is Culture? 04:23
  • Example of Culture affecting International Business 01:05
  • Determinants of Culture 02:39
  • Social Structure 05:22
  • Language + Activity 1 03:16
  • Activity 1: Answer box
  • Education 00:05
  • Religion + Activity 2 01:19
  • Activity 2: Answer box
  • Cultural and International Business 07:29
  • Activity 3
  • Cultural Change + Activity 4 02:33
  • Activity 4: Answer box
  • Cultural Literacy and Competitive Advantage 05:12
  • Activity 5: End of lecture quiz
  • Activity 6: Group Practice 00:26
  • Activity 6: Answer box

24 Bài học - 56 phút

  • Introduction + Objectives 02:05
  • Overview of International Business strategy 02:18
  • Internal and External factors 03:14
  • Global strategy 04:58
  • Read Case Study 1: Apply Inc.
  • Global strategy (Case study) 03:27
  • Activity 1: Quiz Global Strategy
  • Multidomestic strategy 02:50
  • Multidomestic strategy (Advantages and Disadvantages) 03:13
  • Read Case Study 2: McDonald's
  • Multidomestic strategy (Case study) 03:37
  • Activity 2: Quiz Multidomestic Strategy
  • Transnational strategy 02:57
  • Transnational strategy (Advantages and Disadvantages) 04:01
  • Read Case Study 3: Unilever
  • Transnational strategy (Case study) 04:56
  • Activity 3: Transnational Strategy
  • Export strategy 03:13
  • Export strategy (Advantages and Disadvantages) 03:33
  • Read Case Study 4: Toyota
  • Export strategy (Case study) 04:24
  • Activity 4: Quiz Export Strategy
  • Comparison of strategies 04:50
  • Summary + End of Lecture 02:34

15 Bài học - 31 phút

  • Introduction 00:21
  • Objectives of the Lecture 01:15
  • 1.1.1. Concept of market entry 02:02
  • 1.1.2. Factors to consider when entering international markets 02:45
  • 2.1.1. Exporting (Direct and Indirect exporting) 03:06
  • 2.1.1. 6 steps in the process of exporting 11:47
  • 2.1.1. Key factors to consider when exporting 03:53
  • Read Case Study 1: Samsung
  • Case study - Samsung 03:54
  • Activity 1: Quiz Exporting
  • 2.2. Franchising
  • Case study - Mc Donald's 01:39
  • Activity 2: Quiz Joint Venture
  • Group activity
  • Summary + End of Lecture 00:44

26 Bài học - 47 phút

  • Introduction 00:12
  • Objectives 01:03
  • 2.3. Licensing 03:28
  • Licensing (Case study) 02:07
  • Read Case Study 3: Disney Lincenses
  • Activity 3: Quiz Licensing
  • 2.4. Joint Venture 01:46
  • Process of Joint Venture (1) 04:24
  • Process of Joint Venture (2) 03:30
  • Process of Joint Venture (3) 03:01
  • Joint Venture (Case Study) 04:17
  • Read Case Study 4: Honda's Joint Venture in Vietnam
  • Activity 4: Quiz Joint Venture
  • 2.5. Greenfield investment 02:47
  • Process of Greenfield investment (1) 04:53
  • Process of Greenfield investment (2) 03:50
  • Process of Greenfield investment (3) 02:32
  • Greenfield investment (Case study) 00:39
  • Read Case Study 5: Toyota built factory in the US
  • Activity 5: Quiz Greenfield Investment
  • 3. Market & Entry selection 03:21
  • Walmart in Germany (Case Study) 04:50
  • Read Case Study 6: Walmart in Germany
  • Activity 6: Quiz Market and Entry Selection
  • Group activity
  • Conclusion and End of lecture 00:52

Thông tin giảng viên

Nguyễn Thị Thanh Lam
457 Học viên 1 Khóa học
Nguyễn Thị Thanh Lam
Miễn phí Vào học ngay
Thời lượng: 3 giờ 20 phút
Giáo trình: 120 Bài học
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