International Business

International Business (Unit code: IE.042.03) is a compulsory course for students of both International Business and International Economics majors.
Nguyễn Thị Thanh Lam
5 Học viên

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Here are the course learning outcomes:

1. Knowledge

  • Present the concept and forms of international business in the era of globalization;
  • Distinguish international business environments and country differences that affect the business activities of enterprises;
  • Apply knowledge of international business strategies, organizational structures, and market entry modes in the process of selecting suitable strategies, organizational structures, and market entry modes for international businesses;
  • Utilize knowledge of managing functional activities in international business within the context of a constantly changing business environment.

 2. Skills

  • Practice the skills of choosing business strategies, market penetration methods and organizational structures suitable to the characteristics of the business and the market to penetrate;
  • Interpret communication, teamwork, presentation, discussion, and debate skills in an international integration environment.

3. Self-reliance and self-responsibility

  • Develop a spirit of self-study, self-research, entrepreneurial spirit and awareness of business ethics

Giới thiệu khóa học

The course "International Business" aims to provide students with fundamental knowledge of international business, forms of international business, factors affecting international business activities such as globalization and cultural, economic and political differences between countries; international business strategies, organizational structures and market entry methods for enterprises to compete in foreign markets successfully; knowledge of managing functional activities of enterprises in a dynamic business environment. The course also helps students develop analytical skills, critical thinking, independent working skills, teamwork skills, communication and presentation skills to adapt to the international business environment. In addition, students also develop personal development skills through self-study, self-research, entrepreneurial spirit and business ethics.

Nội dung khóa học

  • Introduction 01:25
  • 1.1. Definition of International business environment 01:03
  • Activity 1: Answer the question about the case study of Viettel 00:43
  • Activity 1: Answer box
  • Comparation between National Business Environment and International Business Environment 00:43
  • Activity 2: Answer the question about the reasons for doing bussiness abroad 00:19
  • Activity 2: Answer box
  • 1.3. Importance of international business environment 02:19
  • 2.1. Economic environment 01:30
  • 2.2. Command economy + Activity 3 01:56
  • Activity 3: Answer box
  • 2.3. Market economy + Activity 4 01:30
  • Activity 4: Answer box
  • 2.4. Mixed economy + Activity 5 01:38
  • Activity 5: Answer box
  • 3. Indicators to measure economic growth 03:47
  • Vietnam's economic study 09:32
  • Activity 6. Group practice 00:29
  • Activity 6: Answer box
  • End of lecture 00:33
  • Introduction 01:25
  • What is Culture? 04:23
  • Determinants of Culture 02:39
  • Social Structure 05:22
  • Language + Activity 1 03:16
  • Activity 1: Answer box
  • Education 00:05
  • Religion + Activity 2 01:19
  • Activity 2: Answer box
  • Cultural and International Business 07:29
  • Activity 3
  • Cultural Change + Activity 4 02:33
  • Activity 4: Answer box
  • Cultural Literacy and Competitive Advantage 02:02
  • Activity 5: End of lecture quiz
  • Activity 6: Group Practice 00:26
  • Activity 6: Answer box
  • End of lecture 00:54
  • Introduction 00:49
  • Objectives 00:52
  • Overview of International Business strategy 07:33
  • Types of International Business Strategy 00:42
  • Global strategy 06:01
  • Read Case Study 1: Apply Inc.
  • Global strategy (Case study) 04:53
  • Activity 1: Quiz Global Strategy
  • Multidomestic strategy 06:18
  • Read Case Study 2: McDonald's
  • Multidomestic strategy (Case study) 05:15
  • Activity 2: Quiz Multidomestic Strategy
  • Transnational strategy 09:40
  • Read Case Study 3: Unilever
  • Transnational strategy (Case study) 05:36
  • Activity 3: Transnational Strategy
  • Export strategy 09:09
  • Read Case Study 4: Toyota
  • Export strategy (Case study) 06:31
  • Activity 4: Quiz Export Strategy
  • Comparison of strategies 04:24
  • Summary 00:59
  • End of lecture 00:47
  • Intro + Objectives 01:08
  • 1. Overview of International Business environment 03:56
  • 2. Market entry method 00:07
  • 2.1. Exporting 17:31
  • Read Case Study 1: Samsung
  • Exporting (Case study) 03:54
  • Activity 1: Quiz Exporting
  • 2.2. Joint venture 21:12
  • Read Case Study 2: Honda
  • Joint venture (Case study) 03:15
  • Activity 2: Quiz Joint Venture
  • Group activity
  • End of lecture 00:06
  • Introduction 00:10
  • 2.3. Greenfield investment 07:22
  • Read Case Study 3: Toyota built factory in the US
  • Greenfield investment (Case study) 00:38
  • Activity 3: Quiz Greenfield Investment
  • Franchising & Licensing 03:22
  • Read Case Study 4: McDonald's Global Franchising
  • 2.4. Franchising (Case study) 01:22
  • Activity 4: Quiz Franchising
  • Process of licensing 01:34
  • Read Case Study 5: Disney Lincenses
  • Licensing (Case study) 01:36
  • Activity 5: Quiz Licensing
  • 3. Market & Entry selection 03:52
  • Read Case Study 5: Walmart in Germany
  • Walmart in Germany (Case Study) 04:24
  • Activity 6: Quiz Market and Entry Selection
  • Group activity
  • Conclusion 00:15
  • End of lecture 00:06

Thông tin giảng viên

Nguyễn Thị Thanh Lam
5 Học viên 1 Khóa học
Miễn phí Vào học ngay
Thời lượng: 3 giờ 24 phút
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